Case Study
Use Case:
AI Sales & Support Assistant in Tech & eCommerce
Company Profile :
€20M annual revenue
200 employees
Online-first fashion brand shipping across EUCustomer base: 60% EU, 30% Middle East, 10% Asia
Pain points :
High volume of support tickets, low cart-to-purchase conversions, abandoned carts, multilingual support requests.
Customer Journey — Lead Capture & Nurture
A French customer visits the site, browses jackets, but abandons their cart.
The AI Sales Assistant sends an instant personalized WhatsApp + email follow-up in French, offering a small discount and answering sizing questions.
The customer returns within 24 hours and completes the purchase.
Customer Support — Order Tracking & FAQs
A German customer messages the site chat asking: “Where is my order?”
Instead of a support agent, the AI Support Assistant instantly pulls shipping data from the logistics system and responds in German.
80% of such queries are resolved without human involvement.
Upsell & Cross-Sell During Support
A customer in Spain contacts support about returning shoes.
While processing the return, the AI offers related recommendations (new arrivals in the same size range).
The customer ends up buying another pair.
Scaling Multilingual Markets
Traditionally, the company hired extra support agents for French, German, Spanish, and Italian.
With the AI assistant, multilingual coverage is automated — reducing support staff needs by 40% while maintaining fast responses across languages.
Compliance & Trust
Every interaction is logged and GDPR-compliant.
Customers receive a privacy-first experience, which is a strong differentiator in Western Europe.
Impact
6 Months After Implementation
+28% Lead-to-Sale Conversion Rate (mainly from instant cart recovery and nurturing abandoned leads).
60% of Customer Queries Automated (support agents focus only on high-value/complex cases).
Customer Satisfaction (CSAT) Increased by 22%, thanks to instant multilingual responses.
Operational Costs Reduced by €500K/year by cutting redundant support staffing.
Revenue Uplift of €3.2M attributed directly to AI-driven lead recovery, upsell, and cross-sell.